The BCG Matrix Explained – How Does the BCG Matrix Work?

Sparkling diamonds scattered on rough coal, illustrating the BCG Matrix's product portfolio analysis.

Take a deep dive into the BCG Matrix, explaining its framework for assessing a company’s product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.