Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

18 min read
15 April 2025

Female Invest: A Startup Case Study – Empowering Women in Finance

Discover the inspiring story of Female Invest, a platform empowering women in finance through education and community. Learn how they built a successful business model, tackled market challenges, and achieved significant growth. This case study explores their strategies, key milestones, and valuable takeaways for entrepreneurs.

15 min read
15 April 2025

Going: A 2015 Startup Case Study – A Catchy Look at Spontaneous Travel

Discover how Going, a travel startup, disrupted the industry with its unique approach to finding spontaneous flight deals. Learn about their Tinder-like interface, curated travel experiences, and subscription model. This case study explores Going's growth, marketing strategies, and key takeaways for entrepreneurs.

16 min read
11 April 2025

DUOS: A Startup Case Study – Empowering Senior Care Through Genuine Connections

Discover how DUOS, an AI-powered healthcare technology company, is revolutionizing senior care by combining genuine human connections with innovative technology. Learn about their business model, market drivers, unique value propositions, and growth milestones. This case study explores DUOS's journey, challenges, and future plans, offering valuable insights for entrepreneurs.

25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

12 min read
8 April 2025

Huckleberry Startup Case Study: Peaceful Sleep Solutions for Families

Discover how Huckleberry Care, a sleep app for babies and toddlers, leverages AI to create personalized sleep plans and address common sleep challenges faced by parents. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

15 min read
2 April 2025

Algor Education: A Startup Case Study for Deeper Understanding

Algor Education is an EdTech startup using AI to revolutionize learning. This case study explores their journey, from founding to market success. Discover how they leverage AI for concept mapping and text summarization, creating engaging learning experiences for students, teachers, and professionals.

13 min read
31 March 2025

Noon Academy: A Startup Case Study – Revolutionizing Education Through Social Learning

Discover how Noon Academy, a Saudi Arabian startup, is revolutionizing education in developing markets through its innovative social learning platform. Learn about their business model, key growth milestones, and future plans for global expansion.

9 min read
28 March 2025

Clash Startup Case Study: Empowering Creators, Then Closing Down – A Short-Form Revolution That Couldn’t Stand the Test

Learn from the rise and fall of Clash, a short-form video app that aimed to empower creators. Discover how they built a community, attracted users, and ultimately faced challenges in a competitive market. Explore key takeaways for entrepreneurs on niche targeting, direct monetization, and leveraging existing networks.

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