Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

20 min read
5 January 2025

Experiences From Tesco’s Supply That Small Business Owners Can Apply

Learn how Tesco, a global retail giant, tackles supply chain challenges and adapts to evolving consumer preferences. Discover strategies for sustainability, labor management, and online shopping that small businesses can apply to improve efficiency and customer satisfaction.

18 min read
29 December 2024

McDonald’s Competitive Advantage

Discover how McDonald's has maintained its global market leadership for over 70 years. Learn about their competitive advantages, including cost leadership, differentiation, and focus strategies. Explore how they leverage partnerships, consistent customer experience, and cheap prices to dominate the fast-food industry.

16 min read
23 December 2024

How Product Managers Turn Innovations Into Profitable Solutions (and Not Epic Fails)

Discover how product managers transform innovative ideas into profitable solutions. Learn about customer insights, roadmap development, stakeholder alignment, and the importance of education and experience. This article explores key strategies for success in product development.

13 min read
22 December 2024

Mastering Startup Metrics & Unit Economics

Unlock the secrets of startup success with a deep dive into unit economics. Learn how to track key metrics like customer acquisition cost, lifetime value, and churn rate to make data-driven decisions and optimize your business for profitability.

53 min read
22 December 2024

Unpacking Chick-fil-A’s Marketing Strategies & Positioning Secrets

Uncover the secrets behind Chick-fil-A's remarkable success. Learn how their strategic marketing mix, including product, price, place, and promotion, has propelled them to the top of the fast-food industry. Discover their unique positioning strategy, emphasizing quality, customer service, and community involvement, and how they've built a loyal customer base.

9 min read
18 December 2024

Strategies for Getting Noticed in Competitive SaaS Arenas

Standing out in the crowded SaaS market requires a strategic approach. Learn how to analyze competitors, listen to your customers, validate product ideas, and niche down to gain a competitive edge. Discover how to leverage technology, create a sustainable product strategy, and maintain business flexibility to achieve lasting success.

20 min read
15 December 2024

Chick-fil-A Management Structure and Franchise Model

Discover the secrets behind Chick-fil-A's remarkable success. Explore their hierarchical organizational structure, franchise model, and core values that drive their growth. Learn how they balance standardization with flexibility, prioritize employee well-being, and adapt to evolving customer needs.

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