11 min read
Should You Start A Business With Your Friend Or Relative?
Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to…
Understand your ideal customer! Learn how to create buyer personas that capture your target audience's demographics, psychographics, needs, and behaviors.
13 min read
Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.
16 min read
Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.
14 min read
Discover how to craft a powerful Unique Selling Proposition (USP) that sets your business apart. Learn to analyze your brand, competitors, and target audience to identify key differentiators. This guide provides practical steps to develop a compelling USP that drives customer engagement and business growth.
11 min read
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
5 min read
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
17 min read
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
11 min read
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
11 min read
Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to…
19 min read
Discover how Empathy, a grief technology startup, is revolutionizing bereavement care. This case study explores their strategic partnerships, innovative approach,…
19 min read
Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
