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Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.
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Understand the six external forces that shape businesses: demographics, economics, politics, ecology, socio-cultural trends, and technology. Learn how these factors create opportunities and challenges, and how to adapt your strategies.
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Navigating economic downturns is a challenge for any business. This article provides a comprehensive guide to weathering the storm, from understanding the macro environment to implementing survival strategies. Learn how to prioritize costs, retain customers, secure funding, diversify revenue streams, and leverage technology to emerge stronger than ever.
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Explore Dopt's innovative approach to user onboarding in B2B SaaS. This case study dives into their AI-powered solutions, content marketing…
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Building a startup? Avoid team catastrophes with the CLEAR framework! Assess capabilities, limitations, expectations, and risks. Master startup team building…
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