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Product Mix

Understand the concept of a product mix and how to make strategic decisions about the breadth and depth of your product offerings.

10 min read
24 August 2020

In-Depth Analysis of Product Mix Pricing Strategies

The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
6 min read
1 June 2015

Product Mix Decisions – Width, Length, Depth and Consistency

Strategic Expansion Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
5 min read
26 May 2015

Product Line Decisions – Building a Product Line

A product line is a group of products that are closely related... Each product line requires separate product line decisions... The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
12 min read
13 May 2015

A Guide to Individual Product Decisions: What to Build and Why

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.

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