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Augmented Product

Discover how to enhance your product's value and customer experience by adding additional features, services, or benefits that set you apart from the competition.

13 min read
28 March 2022

What is an Augmented Product? Product Augmentation Strategies and Examples

Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.

Recent articles

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19 June 2025

Should You Start A Business With Your Friend Or Relative?

Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to…
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Empathy: A Startup Case Study – Supporting Bereaved Families with Technology and Compassion

Discover how Empathy, a grief technology startup, is revolutionizing bereavement care. This case study explores their strategic partnerships, innovative approach,…
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Consensus – A Startup Case Study: Revolutionizing B2B Product Demos

Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
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How to Scale (or Grow) Your Business – and what’s the difference?

Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…

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