8 min read
Video Advertising: How to Maximize ROI on Campaigns
Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions,…
Explore the unique characteristics of services and how they differ from products. Learn how to develop, deliver, and market services that meet customer needs and expectations.
16 min read
Discover how Superside, a subscription-based design platform, disrupted the traditional agency model. Learn about their innovative approach to connecting businesses with curated design talent, their AI-powered tools, and their impressive growth trajectory. This case study explores Superside's business model, market strategy, and key takeaways for entrepreneurs.
16 min read
Discover how IntelyCare, a healthcare staffing platform, revolutionized the industry with its AI-powered solution. Learn about their success story, market analysis, and future outlook. This case study explores the challenges and opportunities in the healthcare staffing market.
10 min read
If you’re someone that’s offering some type of service as part of your business...it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.
5 min read
Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable... we will take a look at emerging alternative service pricing strategies.
6 min read
Discover the critical factors to consider when expanding services internationally. Explore the impact of location, culture, technology, and the balance between standardization and customization.
14 min read
The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
12 min read
Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
8 min read
Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions,…
16 min read
Discover how Jobber, a software platform for home service businesses, has achieved remarkable success by addressing common pain points and…
14 min read
Discover how Motion, an AI-powered task management platform, helps creative professionals and teams automate their workflows, boost productivity, and achieve…
16 min read
Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.