Put your consumers first! Learn about customer needs, behaviors, and how to build strong customer relationships that drive loyalty and business success.
Learn how Costco tackles supply chain challenges, from ethical sourcing and sustainability to logistics and operational efficiency. Discover their strategies for overcoming these hurdles and how you can apply them to your small business.
Discover how Lululemon, a billion-dollar empire, has mastered the art of targeting high-income consumers obsessed with fitness and wellness. Learn about their specific demographics, psychographics, and marketing strategies, including community building, influencer marketing, and premium pricing. Explore how they’ve expanded their reach to include men’s wear and embraced sustainability initiatives. Get insights into their successful brand building and learn how to apply these strategies to your own business.
Unlock the power of intent-based marketing to boost conversions and personalize your brand. Learn how to leverage customer data and AI to create targeted ads that resonate with your audience. Discover strategies for small businesses to implement intent marketing and see real results.
Picture this: you are a business owner, lying awake at night, racking your brain for the best ways to get people talking about your brand.
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
Learn how consumers decide what to buy. Discover the key phases of the acquisition process and apply this knowledge to craft more effective marketing strategies.
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer… Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
