Startups

Launch your dream! Discover essential marketing strategies and tips for startups, from validating your concept to securing funding and achieving growth.

16 min read
12 March 2025

Jobber: A Startup Case Study – Empowering Home Service Businesses

Discover how Jobber, a software platform for home service businesses, has achieved remarkable success by addressing common pain points and leveraging technology. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

14 min read
10 March 2025

Motion: A 2019 Startup Case Study – “Automate Your Day, Elevate Your Play!”

Discover how Motion, an AI-powered task management platform, helps creative professionals and teams automate their workflows, boost productivity, and achieve their goals. Learn about their business model, key features, growth milestones, and insights for entrepreneurs.

16 min read
3 March 2025

Superside: A Startup Case Study – On-Demand Design with a Dedicated Team

Discover how Superside, a subscription-based design platform, disrupted the traditional agency model. Learn about their innovative approach to connecting businesses with curated design talent, their AI-powered tools, and their impressive growth trajectory. This case study explores Superside's business model, market strategy, and key takeaways for entrepreneurs.

13 min read
1 March 2025

The Secret Sauce to ‘Marketing’ is in the ‘Market’

Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.

16 min read
21 February 2025

IntelyCare Startup Story: Disrupting Healthcare Stuffing with Tech-Driven Marketplace – Key Lessons for Entrepreneurs

Discover how IntelyCare, a healthcare staffing platform, revolutionized the industry with its AI-powered solution. Learn about their success story, market analysis, and future outlook. This case study explores the challenges and opportunities in the healthcare staffing market.

11 min read
20 February 2025

How to Use SEO for Sustainable Business Growth

Unlock sustainable business growth with SEO. Learn how to build authority through backlinks, create evergreen content with keyword research, and avoid common SEO pitfalls. Discover strategies for long-term success and boost your website traffic.

12 min read
16 February 2025

Financial Planning for Startups: Key Metrics for Profitability

Running out of cash is a major reason startups fail. Learn essential financial ratios to understand your company's health, make informed decisions, and attract investors. This guide breaks down key ratios like gross margin, net profit margin, and return on assets, explained in simple terms.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

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