Explore the different ways to categorize products and services based on their characteristics, target audience, and intended use.
11 min read
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
5 min read
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
15 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
4 min read
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
3 min read
The Transformation of Products Focus on entering goods. Explore how these become embedded in other products, influencing their final form and function.
5 min read
What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
15 min read
Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs,…
19 min read
Starting a business can be overwhelming, especially when it comes to legal matters. This article provides practical advice for entrepreneurs…
13 min read
Choosing the right legal structure for your startup is crucial for growth and attracting investment. This article explores different business…
25 min read
Discover how Kroger, a grocery giant, tackles supply chain issues, labor shortages, and private label challenges. Learn from their strategies…
Have inquiries about our products or services? Feel free to reach out to us anytime! Our team is dedicated to providing you with comprehensive information and support at every stage of your journey.
