11 min read
Should You Start A Business With Your Friend Or Relative?
Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to…
Analyze your market share and its components, including overall market share, share of wallet, and share of voice, to assess your competitive position and identify growth opportunities.
16 min read
Learn how to dominate your market and build a sustainable competitive advantage. Discover the key metrics, strategies, and tactics to increase market share and outmaneuver competitors. This article explores the importance of market share, the different types of market power, and how to create a unique value proposition that sets you apart.
13 min read
Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.
41 min read
Discover the strengths, weaknesses, opportunities, and threats facing Tesco, a leading UK grocery retailer. Learn how they've built a retail empire and the challenges they face in a competitive market. Explore their strategies for growth, sustainability, and navigating economic downturns.
8 min read
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
4 min read
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
11 min read
Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to…
19 min read
Discover how Empathy, a grief technology startup, is revolutionizing bereavement care. This case study explores their strategic partnerships, innovative approach,…
19 min read
Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
