Value

Understand the concept of customer value and how to create products and services that deliver superior value to your target audience.

9 min read
18 December 2024

Strategies for Getting Noticed in Competitive SaaS Arenas

Standing out in the crowded SaaS market requires a strategic approach. Learn how to analyze competitors, listen to your customers, validate product ideas, and niche down to gain a competitive edge. Discover how to leverage technology, create a sustainable product strategy, and maintain business flexibility to achieve lasting success.

21 min read
9 December 2024

Building a Powerful Startup Brand

Building a strong brand is crucial for startups to stand out, attract customers, investors, and talent. This article outlines key steps to develop a powerful brand strategy, including defining your mission, values, personality, and unique selling proposition. Learn how to choose a memorable brand name and create a visual identity that reflects your brand's essence.

11 min read
24 November 2024

Million-Dollar Payday: Your Ultimate Blog Exit Plan

Ready to cash out on your blog? Learn how to maximize your blog's value and sell it for the highest price possible. Discover key factors like traffic, revenue streams, and community engagement that influence your blog's worth. Get insights on calculating your blog's value and finding the right buyer.

10 min read
17 November 2024

Monetizing Your Blog: Part 1 – Affiliate Fortunes

Unlock the power of affiliate marketing to boost your blog's income! Learn how to choose the right programs, create compelling content, and drive sales with strategic links. Discover tips for beginners and advanced strategies for maximizing your affiliate earnings.

14 min read
21 July 2024

Want a Business That Doesn’t Suck? Analyze Your Value Chain

Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not some fancy jargon – it’s just a way of looking at all the steps that go into making your product or service awesome. Each step? Absolutely crucial. Why? Because that’s […]

10 min read
21 July 2024

From Burgers to Blueprints: Leveraging McDonald’s Value Chain for Small Business Growth

Discover how McDonald's value chain strategy drives success and learn how to apply these principles to your small business. From supplier relationships to technology integration, unlock the secrets to boosting profitability and customer satisfaction.

11 min read
18 July 2022

What is the Core Product? Understanding the Core Customer Value of a Product

A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.

8 min read
18 April 2022

Price Skimming Strategy and Its Advantages

Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.

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