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Video Advertising: How to Maximize ROI on Campaigns
Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions,…
Understand the concept of customer value and how to create products and services that deliver superior value to your target audience.
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Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
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The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
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The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
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Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
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Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.
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Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
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Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
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What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
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Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions,…
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Discover how Jobber, a software platform for home service businesses, has achieved remarkable success by addressing common pain points and…
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Discover how Motion, an AI-powered task management platform, helps creative professionals and teams automate their workflows, boost productivity, and achieve…
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Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized…
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