Delve into the world of advertising and its role in promoting brands and products. Learn about different advertising objectives, strategies, and budget considerations.
Discover how Tim Hortons built a strong brand image and competitive advantage by leveraging Canadian culture, emotional marketing, and strategic menu diversification. Learn key takeaways for your own business, including building brand image, positioning, and marketing strategies.
Unlock the power of intent-based marketing to boost conversions and personalize your brand. Learn how to leverage customer data and AI to create targeted ads that resonate with your audience. Discover strategies for small businesses to implement intent marketing and see real results.
Understand the different purposes of advertising and how to align them with your product’s lifecycle stage and market position.
Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!
