Category: Business

Optimize your business for growth and profitability. Discover essential tactics for pricing strategies, managing your product mix, understanding the unique aspects of services, and adapting to changing marketing trends.

Variety of hamburgers magnified through a lens, symbolizing the focus on niche market products.
Niche Product, Niche Marketing

What are Niche Products? Definition and Examples of Niche Products

If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. …Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.

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Fish swimming towards a hook with a 'LOW PRICES' sign, illustrating penetration pricing strategy.
Penetration Pricing, Price Skimming

Penetration Pricing – How does Penetration Pricing Work and When to use it?

Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.

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