Pricing

Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.

8 min read
18 April 2022

Price Skimming Strategy and Its Advantages

Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.

10 min read
24 August 2020

In-Depth Analysis of Product Mix Pricing Strategies

The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.

11 min read
2 September 2018

A Comprehensive Overview of Pricing Strategies

The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.

5 min read
21 July 2018

Role of Reference Prices in Pricing Decisions – Reference-based Pricing

Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.

11 min read
8 July 2018

How To Double Your Rates Using Value-Based Segmentation

Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.

5 min read
27 June 2018

Economic Value Estimation – How to estimate Economic Value?

Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing

5 min read
26 October 2015

Initiating price changes –Initiate price cuts and increases successfully

Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.

12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.

Recent articles

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.