Pricing

Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.

11 min read
2 September 2018

A Comprehensive Overview of Pricing Strategies

The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.

5 min read
21 July 2018

Role of Reference Prices in Pricing Decisions – Reference-based Pricing

Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.

8 min read
8 July 2018

Value-based Market Segmentation – Dividing the Market into Value Categories

Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.

7 min read
1 July 2018

Estimating Differentiation Value – Measuring Monetary and Psychological Value

Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.

5 min read
27 June 2018

Economic Value Estimation – How to estimate Economic Value?

Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing

6 min read
25 June 2018

Role of Economic Value in Pricing – Value-based Pricing

Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.

5 min read
14 May 2018

Alternative Service Pricing Strategies – Pricing Services Effectively

Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable... we will take a look at emerging alternative service pricing strategies.

5 min read
26 October 2015

Initiating price changes –Initiate price cuts and increases successfully

Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.

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