20 min read
Locals.com: A Startup Case Study – A Haven for Creator Autonomy
This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.
20 min read
Learn from Starbucks' supply chain journey! Discover how they tackled challenges like overexpansion, ethical sourcing, and new product launches. Get insights on collaboration, technology, and sustainable practices for your small business.
16 min read
Picture this: you are a business owner, lying awake at night, racking your brain for the best ways to get people talking about your brand. You want them to choose you over the competition, but how do you make that happen? Remember when yoga pants were just…yoga pants? Then lululemon strutted in, slapped on a […]
19 min read
Launching a new product is a critical moment for any business. This guide provides a comprehensive strategy for a successful product launch, covering customer research, unique selling propositions, pricing strategies, and product marketing. Learn how to build anticipation, target the right audience, and avoid common marketing mistakes.
13 min read
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
8 min read
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
17 min read
Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
10 min read
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
11 min read
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
20 min read
This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
18 min read
Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps…
19 min read
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
18 min read
Explore the Butter platform, a product-led growth SaaS success story. This case study analyzes how Butter became one of the…
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