Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.
Understand Pricing Psychology
Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
Customer value-based pricing is considered to be the best pricing strategy… When a customer buys a product, he exchanges something of value (the price) to get something of value in return (the benefits of having or using the product or service).
