Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.
Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
The Profit Maximizer
Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
The Profitability Perspective
Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
Unlock Profit with Value-Based Segmentation
Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable… we will take a look at emerging alternative service pricing strategies.
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
