Get a handle on the fundamental principles of running a business, from understanding different business structures to navigating legal considerations and achieving growth.
Learn how Nestlé navigates ethical and sustainability challenges in its supply chain. Discover how their strategies, from child labor prevention to regenerative agriculture, can inspire your own business growth.
Launching a startup in 2024? Learn why most startups fail and how to increase your chances of success. Discover key strategies for validating your idea, building a strong team, and mastering your niche. Embrace failure as a learning opportunity and find out how to stay lean and mean while navigating the competitive startup landscape.
Discover the compelling reasons to launch a startup in 2024. Explore the benefits of autonomy, impact, and creative freedom. Learn about the essential steps for startup success, including market research, idea validation, team building, and funding. Get expert advice on navigating the entrepreneurial journey and avoiding common pitfalls.
Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not
Discover how McDonald’s value chain strategy drives success and learn how to apply these principles to your small business. From supplier relationships to technology integration, unlock the secrets to boosting profitability and customer satisfaction.
What’s the sweet spot for your marketing budget outlay? Find out in 10 simple steps.
Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!
Marketing: It’s Not Just About Ads!
Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
In industrial markets, intermediaries may be the key factor in the success or failure of a company. What are the functions of distributors? What roles do they play for manufacturers and consumers?
Discover the M.A.S.A. rule for evaluating market segments. Learn how to identify segments that are measurable, accessible, substantial, and actionable to ensure profitability.
