Analysis

Macro Environment Analysis – Using the PESTLE Method to Analyze the Macro Environment

Ready to Expand Your Business? Understand the Big Picture First.
Doing business in a new market is exciting, but it comes with risks. Before you invest, learn about macro environment analysis. Discover how economic factors, political landscape, consumer trends, and more can make or break your success. Use tools like PESTLE Analysis and SWOT Analysis to make informed decisions!

20 February 2022 11 August 2024

Analysis

The Macro Environment in Marketing – Why is it important and how to work with it?

Your Business and the Big Picture: Understanding the Macro Environment
The world around your business is always changing. These changes make up the macro environment. Understanding them helps you create a winning marketing strategy. Learn how economic factors, consumer demand, and the DEPEST/DESTEP model can guide your success.

5 February 2022 19 August 2024

Surreal artwork of a boat with an inverted hull pouring water into the sea, with a lighthouse on a lone rock in the background under a stormy sky.

Analysis

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.

21 November 2019 10 June 2024

Framed architectural blueprint with a central focal point, representing the precision of economic value estimation.

Analysis

Economic Value Estimation – How to estimate Economic Value?

Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing

27 June 2018 10 June 2024

Analysis

The BCG Matrix Explained – How Does the BCG Matrix Work?

Take a deep dive into the BCG Matrix, explaining its framework for assessing a company’s product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.

12 August 2017 10 June 2024

Analysis

The Porter Diamond Model – Analysis of National Competitiveness

The Nation’s Advantage

Discover how a country’s unique characteristics influence the global success of its companies. Explore Porter’s Diamond Model for competitive analysis.

4 June 2016 10 June 2024

Stylized red figures engaging in a tug-of-war on a hillside, with various strategy signs planted in the ground, depicting competitive industry forces.

Analysis

Factors influencing Intensity of Competition in an Industry

The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.

25 May 2016 10 June 2024

Open wooden toolbox with various hand tools, representing the diverse instruments in a public relations toolkit.

Analysis

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.

24 May 2016 10 June 2024

Tag: Analysis

Macro Environment Analysis – Using the PESTLE Method to Analyze the Macro Environment

The Macro Environment in Marketing – Why is it important and how to work with it?

10 Deadly Sins of Marketing and how to Avoid them

Economic Value Estimation – How to estimate Economic Value?

The BCG Matrix Explained – How Does the BCG Matrix Work?

The Porter Diamond Model – Analysis of National Competitiveness

Major PR Tools – Public Relations Tools

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