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Analysis

Uncover the importance of data analysis in marketing. Explore different analytical frameworks and learn how to use data to make informed decisions and optimize campaigns.

8 min read
5 February 2022

The Macro Environment in Marketing – Why is it important and how to work with it?

Your Business and the Big Picture: Understanding the Macro Environment The world around your business is always changing. These changes make up the macro environment. Understanding them helps you create a winning marketing strategy. Learn how economic factors, consumer demand, and the DEPEST/DESTEP model can guide your success.
6 min read
21 November 2019

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
5 min read
27 June 2018

Economic Value Estimation – How to estimate Economic Value?

Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
6 min read
24 February 2018

Decomposing Market Share – Different Approaches towards Market Share

Discover alternative ways to analyze market share: overall market share, share of wallet, and share of voice. Learn why understanding these distinctions is crucial for effective marketing strategies.
6 min read
12 August 2017

The BCG Matrix Explained – How Does the BCG Matrix Work?

Take a deep dive into the BCG Matrix, explaining its framework for assessing a company's product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.
4 min read
25 May 2016

Factors influencing Intensity of Competition in an Industry

The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
4 min read
24 May 2016

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.

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