Understand the concept of customer value and how to create products and services that deliver superior value to your target audience.
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Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
18 min read
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
10 min read
We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies.…
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Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing…
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Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real…
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