Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
What is “New”?
Explore the wide spectrum of what constitutes a “new product.” Understand the range from revolutionary inventions to subtle repositioning.
The Product Itself Matters
Focus on the five key product characteristics and how they influence consumer decisions.
Understand Pricing Psychology
Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
The Product Lifecycle Roadmap
Understand the distinct stages of a product’s lifecycle and learn how to optimize your marketing strategy throughout each phase.
The Product Journey
Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
A product line is a group of products that are closely related… Each product line requires separate product line decisions… The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
Perfecting Your Product: Key Decisions for Success
You have an idea, now how do you turn it into a market hit? Explore the critical choices you’ll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
