Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

17 min read
23 February 2025

Is My Business Profitable?

Discover the difference between cash flow and profitability, and learn how to measure your business's success. Explore key profitability metrics like net profit ratio, ROCE, and ROI. Get actionable strategies to improve profitability, including increasing revenue, decreasing costs, and optimizing key metrics.

16 min read
21 February 2025

IntelyCare Startup Story: Disrupting Healthcare Stuffing with Tech-Driven Marketplace – Key Lessons for Entrepreneurs

Discover how IntelyCare, a healthcare staffing platform, revolutionized the industry with its AI-powered solution. Learn about their success story, market analysis, and future outlook. This case study explores the challenges and opportunities in the healthcare staffing market.

11 min read
20 February 2025

How to Use SEO for Sustainable Business Growth

Unlock sustainable business growth with SEO. Learn how to build authority through backlinks, create evergreen content with keyword research, and avoid common SEO pitfalls. Discover strategies for long-term success and boost your website traffic.

15 min read
14 February 2025

The Buyer Black Box: Creating Buyer Personas

Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

22 min read
25 January 2025

Building a Powerful Startup Brand – And How I Created Eightception Name

Learn how to choose a memorable brand name and create a visual identity that reflects your brand's essence. Oh, and how I created Eightception brand.

20 min read
5 January 2025

Experiences From Tesco’s Supply That Small Business Owners Can Apply

Learn how Tesco, a global retail giant, tackles supply chain challenges and adapts to evolving consumer preferences. Discover strategies for sustainability, labor management, and online shopping that small businesses can apply to improve efficiency and customer satisfaction.

18 min read
29 December 2024

McDonald’s Competitive Advantage

Discover how McDonald's has maintained its global market leadership for over 70 years. Learn about their competitive advantages, including cost leadership, differentiation, and focus strategies. Explore how they leverage partnerships, consistent customer experience, and cheap prices to dominate the fast-food industry.

Recent articles

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.