Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.
Master Your Business Environment: A Guide to Success
Ready to take control of your business’s future? Explore the key factors shaping the world around you. Understand how demographics, technology, and economic trends influence your market. Use this knowledge to make smart decisions and build a stronger, more resilient business.
A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.
If you’re someone that’s offering some type of service as part of your business…it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.
Experiential marketing, or engagement marketing, is a marketing strategy that becomes increasingly popular. By directly engaging consumers and having them participate in the brand experience.
Companies use green marketing to transform the world positively. So the obvious answer to why green marketing is important is the protection of planet Earth. However, going green also allows you to gain consumer confidence and loyalty, which will likely be a major selling point and set you apart from the competition.
Discover sustainable marketing, the strategy of promoting socially and environmentally responsible practices. Learn why it matters and how to implement it effectively.
Feeling unsure about making the right marketing decisions? Learn about the marketing research process and how it can help you understand your customers, identify trends, and outperform competitors. This article will walk you through the five key steps involved in conducting effective market research, giving you the tools you need to develop targeted marketing strategies and boost your business.
Branding is one of the key concepts in marketing. A crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many different branding strategies to choose from, it can be tough to figure out which ones are right for your company.
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
