Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

14 min read
23 April 2025

Clutch: Insights into Startup Sustainability – A Student Creator Marketplace

Learn from the rise and fall of Clutch, a student creator marketplace. This case study explores their business model, growth milestones, and key takeaways for entrepreneurs. Discover how they navigated challenges, secured funding, and ultimately chose acquisition for strategic growth. Gain insights into market competition, leadership transitions, and the importance of adapting to industry shifts.

11 min read
21 April 2025

Augmend’s Startup Case Study: Innovator in Developer Knowledge Sharing Integrated with Datadog’s AI-Driven Developer Tools

Augmend, an AI-powered platform for developer knowledge sharing, aimed to revolutionize how teams collaborate. Learn how they transitioned from innovator to integration within Datadog's AI-driven developer tools. Discover key takeaways for entrepreneurs on finding underserved needs, combining familiar elements, and turning weaknesses into strengths.

15 min read
15 April 2025

Going: A 2015 Startup Case Study – A Catchy Look at Spontaneous Travel

Discover how Going, a travel startup, disrupted the industry with its unique approach to finding spontaneous flight deals. Learn about their Tinder-like interface, curated travel experiences, and subscription model. This case study explores Going's growth, marketing strategies, and key takeaways for entrepreneurs.

25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

9 min read
28 March 2025

Clash Startup Case Study: Empowering Creators, Then Closing Down – A Short-Form Revolution That Couldn’t Stand the Test

Learn from the rise and fall of Clash, a short-form video app that aimed to empower creators. Discover how they built a community, attracted users, and ultimately faced challenges in a competitive market. Explore key takeaways for entrepreneurs on niche targeting, direct monetization, and leveraging existing networks.

25 min read
22 March 2025

Buildspace: A Deep Dive into the Rise and Fall of a Promising EdTech Startup

Buildspace was more than an edtech startup—it was a movement for builders, dreamers, and weekend hackers. Backed by a16z and loved by thousands, it brought project-based learning to life. Then, out of nowhere, it shut down. What really happened? Why did its founder walk away at the peak? This is the story of burnout, community, and what comes after the dream ends.

14 min read
22 March 2025

Your Content Marketing Guide to Winning Attention and Loyalty on Social Media

Boost your social media presence and generate more leads with these effective strategies. Learn how to create engaging content, build a strong brand, and convert your audience into loyal customers. Discover the secrets to social media success and unlock your business's growth potential.

8 min read
17 March 2025

Video Advertising: How to Maximize ROI on Campaigns

Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions, and maximize your return on investment. Discover best practices, video formats, and optimization tips to elevate your video marketing game.

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