Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.
6 min read
Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
3 min read
Discover the distinctions between non-profit and for-profit marketing strategies. Learn how USPs, target audiences, and stakeholder management differ in these sectors.
11 min read
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
5 min read
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
5 min read
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
6 min read
Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
8 min read
Beyond Products Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
4 min read
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
19 min read
This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation,…
20 min read
This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
18 min read
Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps…
19 min read
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
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