Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.
19 min read
Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!
11 min read
Omnichannel marketing is a strategy employed by many large organizations around the world.
19 min read
Launching a new product is a critical moment for any business. This guide provides a comprehensive strategy for a successful product launch, covering customer research, unique selling propositions, pricing strategies, and product marketing. Learn how to build anticipation, target the right audience, and avoid common marketing mistakes.
12 min read
A market penetration strategy is an approach to increase a company’s market share, customer base, revenue and profits by capturing their competition’s customers. If you’re attempting to enter a new market altogether, you’d instead be deploying a diversification strategy.
17 min read
Discover the key distinctions between marketing and communications. Learn how these functions shape customer relationships and explore exciting career opportunities in both fields.
12 min read
Mixed branding is effective as it combines the positive elements of multiple brands to increase the influence of both companies through one planned marketing strategy...This makes mixed branding an effective strategy for brands looking to navigate new target audiences.
11 min read
The Smart Way to Target Your Customers: Master Marketing Strategies. Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect fit for your business goals!
14 min read
Explore the power of family branding: a powerful strategy for launching new products under an established brand. Learn its benefits, risks, and how to develop a winning approach.
19 min read
This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation,…
20 min read
This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
18 min read
Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps…
19 min read
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
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