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Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

4 min read
24 May 2016

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
5 min read
26 October 2015

Initiating price changes –Initiate price cuts and increases successfully

Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
12 September 2015

5 Price Adjustment Strategies – Be Confident Your Price is Perfect

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
11 August 2015

Cost-based Pricing – Pricing based on Costs

Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
5 min read
24 July 2015

Customer Value-based Pricing – Pricing based on Customer Value

Customer value-based pricing is considered to be the best pricing strategy... When a customer buys a product, he exchanges something of value (the price) to get something of value in return (the benefits of having or using the product or service).
11 min read
2 July 2015

Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage

The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
12 min read
16 June 2015

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Master Your Brand: Essential Branding Decisions for Success Take control of your brand's future. This guide covers crucial branding decisions, including brand positioning, name selection, target market definition, and strategies for building brand awareness and equity.
6 min read
1 June 2015

Product Mix Decisions – Width, Length, Depth and Consistency

Strategic Expansion Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.

Recent articles

19 min read
16 June 2025

Consensus – A Startup Case Study: Revolutionizing B2B Product Demos

Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
13 June 2025

How to Scale (or Grow) Your Business – and what’s the difference?

Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
9 min read
13 June 2025

B2B Businesses, Products & Sales: Strategic Insights

Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and…
18 min read
12 June 2025

Amada Senior Care Startup Case Study: Bringing Standardization to Elderly Care

Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and…

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