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Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

15 min read
6 April 2015

Market Targeting – Target Segments Efficiently and Effectively

Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.
17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
11 min read
7 March 2015

The Buyer Decision Process – Inside the Buyer Black Box

In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
7 min read
20 February 2015

The 5 Marketing Concepts – Marketing Management Orientations

Explore the evolution of marketing philosophies, from the production-focused approach to the customer-centric and societal marketing concepts. Understand how these orientations shape marketing strategies.
12 min read
18 February 2015

SWOT Analysis – Matching Organisation and Environment

Discover the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a strategic planning tool for matching an organization's internal attributes with its external environment to craft strategic actions. It breaks down the importance of analyzing a company's internal strengths and weaknesses alongside external opportunities and threats, offering a foundation for informed decision-making and strategic planning.
10 min read
9 February 2015

The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.
7 min read
4 February 2015

Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing

By using the Boston Growth-Share Matrix portfolio analysis approach, the firm has learnt how its current business portfolio looks like... If the firm wants to compete more effectively and satisfy stakeholders, it needs growth, but even more important, profitable growth.

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