17 min read
Blind Startup Case Study: Empowering Anonymous Workplace Conversations
Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…
Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.
13 min read
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
8 min read
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
13 min read
Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.
9 min read
The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.
11 min read
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
11 min read
Uncover Your Brand's Potential: Master the Fundamentals of Branding Define your brand's true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.
8 min read
Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.
5 min read
Convenience products are characterized by a number of criteria... Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.
17 min read
Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…
16 min read
Discover how Reforge fuels tech career growth through its innovative cohort-based courses. Learn about their unique business model and product…
25 min read
Discover how Circle, a modern platform for paid communities, disrupted the online community space. This startup case study explores their…
11 min read
A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers,…
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