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Consensus – A Startup Case Study: Revolutionizing B2B Product Demos
Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.
7 min read
Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.
5 min read
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
6 min read
Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
6 min read
What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
5 min read
Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable... we will take a look at emerging alternative service pricing strategies.
8 min read
Beyond Products Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
4 min read
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
5 min read
Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
19 min read
Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
9 min read
Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and…
18 min read
Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and…
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