Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
Divide and conquer! Learn how to segment your market into distinct groups based on shared characteristics to target your marketing efforts effectively.
Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?
Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies.…
Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing…
Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?