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Segmentation

Divide and conquer! Learn how to segment your market into distinct groups based on shared characteristics to target your marketing efforts effectively.

4 min read
30 April 2019

The STP-Model – Segmentation, Targeting, Positioning done right

Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
8 min read
8 July 2018

Value-based Market Segmentation – Dividing the Market into Value Categories

Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
4 min read
14 February 2018

Ways to specialize for Market Niches – How to occupy Market Niches?

Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
4 min read
27 June 2016

Effective Market Segmentation Criteria: The Key to Targeted Marketing

Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
12 min read
12 September 2015

5 Price Adjustment Strategies – Be Confident Your Price is Perfect

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
10 min read
9 February 2015

The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.
11 min read
1 January 1970

How to Conquer New Markets: Go Global, Think Local

Conquering new markets requires more than just a shiny new product. This article outlines a comprehensive approach to global market entry, emphasizing the importance of localization and strategic adaptation. Learn how to think globally, choose the right markets, and execute a tailored action plan for success.

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