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Segue Startup Case Study: A Construction Sharing Marketplace
Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key…
Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
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Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.
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Convenience products are characterized by a number of criteria... Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.
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The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
6 min read
New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
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In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
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The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
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Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
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Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
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Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key…
16 min read
Discover how CookUnity disrupted the meal delivery market! This case study explores their chef-driven model, growth strategies, and key milestones.…
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Discover how Galley Solutions is revolutionizing restaurant kitchens with its Culinary Resource Planning (CRP) platform. Learn how this startup helps…
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Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…
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