Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
20 min read
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
11 min read
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
8 min read
Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.
5 min read
Convenience products are characterized by a number of criteria... Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.
5 min read
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
6 min read
New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
4 min read
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
18 min read
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
10 min read
We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies.…
15 min read
Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing…
13 min read
Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real…
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