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Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

6 min read
22 August 2020

New Product Development Challenges – How to solve roadblocks on the way to success

New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
4 min read
28 December 2018

Most Important Consumer Product Characteristics – What defines a Consumer Product?

In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
6 min read
29 July 2018

Products as a Bundle of Benefits – Products from the Viewpoint of Customers

The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
6 min read
12 June 2018

Five Definitions of Quality – What “High Quality” Really Means

What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
4 min read
1 March 2018

Reasons for Deleting a Product or Product Line – Time to Say Goodbye

Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
6 min read
4 February 2018

Factors influencing the Adoption Process

Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
6 min read
23 July 2017

Market Diffusion Process and Its Marketing Implications

The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
3 July 2017

Characteristics of the Product Life Cycle Stages and their Marketing Implications

The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.

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