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Mindtrip – A Startup Case Study: Redefining Travel Through AI
Explore how Mindtrip is leading travel innovation with its AI travel planner. This case study reveals the startup growth strategies…
Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
11 min read
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
8 min read
Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
4 min read
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
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The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
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Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
6 min read
The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
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Explore how Mindtrip is leading travel innovation with its AI travel planner. This case study reveals the startup growth strategies…
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Discover how A.Team's business model innovation is reshaping talent acquisition. This case study explores their AI talent marketplace, which connects…
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Discover how Manifest AI is revolutionizing AI-powered ecommerce. This startup success story details how they enhance customer engagement and deliver…
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Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid…
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