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Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

5 min read
18 September 2016

Categories of New Products – What is a New Product?

What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
4 min read
11 June 2016

Product Characteristics that influence the Adoption Rate

The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.
12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
11 min read
2 July 2015

Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage

The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
6 min read
30 June 2015

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

The Product Journey Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
5 min read
26 May 2015

Product Line Decisions – Building a Product Line

A product line is a group of products that are closely related... Each product line requires separate product line decisions... The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
12 min read
13 May 2015

A Guide to Individual Product Decisions: What to Build and Why

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

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