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Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

Recent articles

19 min read
13 October 2025

ZineOne: A Startup Case Study – Real-Time Personalization Magic

Discover how ZineOne (now Session AI) revolutionizes real-time personalization. Learn how their AI-driven in-session marketing boosts conversions for e-commerce brands…
9 min read
12 October 2025

KeX Keyword Generator: SEO Tool for Founders Who Hate SEO Tools

Traditional SEO tools are expensive and time-consuming. Kex is a simple SEO tool built for founders who need fast SEO.…
19 min read
9 October 2025

Diem: A Startup Case Study – A Payment Revolution That Ended

Diem cryptocurrency, backed by Facebook, aimed to revolutionize global payments and boost financial inclusion with a permissioned blockchain. This case…
18 min read
6 October 2025

Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare

Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…

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