Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

19 min read
16 June 2025

Consensus – A Startup Case Study: Revolutionizing B2B Product Demos

Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights, and achieved impressive growth. A must-read case study!

9 min read
13 June 2025

B2B Businesses, Products & Sales: Strategic Insights

Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and B2C. Unlock the benefits of B2B for sellers and buyers alike.

19 min read
9 June 2025

Loop Returns: A Startup Case Study – “Exchange Reimagined for E-Commerce”

Loop Returns is a case study in turning a common e-commerce problem - high return rates - into a profitable business. Learn how they built a platform that streamlines returns, encourages exchanges, and leverages AI for insights. Discover their growth strategy, key partnerships, and valuable takeaways for entrepreneurs.

16 min read
5 June 2025

Soona Startup Case Study: Real-Time Collaboration & Cost-Efficiency

Discover how Soona, a startup specializing in e-commerce product photography, leverages real-time collaboration and virtual studios to streamline content creation and achieve rapid growth. Learn about their business model, key differentiators, and growth strategies for success in the booming e-commerce market.

17 min read
2 June 2025

eFuse: A Startup Case Study – Empowering Esports Connections

eFuse is a dynamic platform connecting the esports community through professional networking, tournament organization, and influencer marketing opportunities. Learn how this startup is bridging the gap between aspiring gamers, collegiate programs, brands, and game publishers, and its key growth strategies.

19 min read
29 May 2025

UnitedMasters Startup Case Study: Empowering Independent Artists

Discover how UnitedMasters empowers independent artists by providing music distribution, brand partnerships, and artist development tools. Learn about their business model, growth milestones, and key takeaways for entrepreneurs. Explore the platform's features, revenue streams, and competitive landscape in the digital music distribution market.

13 min read
26 May 2025

Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences

Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model, challenges, and key takeaways for entrepreneurs. Explore their innovative features, market analysis, and lessons learned from their closure.

15 min read
22 May 2025

Chums’ Case Study – The Difficult Path of Revolutionizing Social Shopping

Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from intense competition to user acquisition hurdles, and gain valuable insights into why startups fail. Explore their innovative approach, funding milestones, and key takeaways for entrepreneurs.

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