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Tag: Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

Abstract network of interconnected lines and nodes in vibrant blue and pink colors symbolizing Telstra's integrated infrastructure
Business

A Small Business Guide to Diversify Revenue and Dominate Using Telstra Vertical Integration Strategy

Discover how Telstra’s vertical integration strategy has propelled them to market dominance. Learn about their network infrastructure, cybersecurity services, cloud solutions, and financial services integration. Explore the benefits and drawbacks of this approach, including increased market position and brand awareness, but also potential regulatory hurdles.

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15 December 2024 15 December 2024
Surreal image of a vibrant tree with leaves made of coins, symbolizing the growth and monetization potential of a blog
Branding

Monetizing Your Blog: Part 3 – Products with Purpose

Discover how successful bloggers like MrBeast, Nykaa, and Glossier turned their blogs into booming businesses by selling their own products. Learn how to leverage your blog’s audience to monetize your expertise and create a profitable brand.

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17 November 2024 17 November 2024
Surreal image of a shoe made of gears flying over a city skyline, symbolizing Nike's complex supply chain
Competition

Avoid Nike’s Supply Chain Pitfalls: A Small Business Guide

Learn from Nike’s supply chain struggles! Discover how the sportswear giant navigates ethical dilemmas, sustainability challenges, and geopolitical headaches. This case study reveals key takeaways for small businesses to avoid costly mistakes and build a resilient supply chain.

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13 October 2024 13 October 2024
Abstract geometric design with sweeping curves and circles in neutral tones representing strategic planning in product management
Analysis

Prioritizing Your Product Features: From Concept to Success

Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer journey maps for informed decision-making.

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6 October 2024 6 October 2024
Analysis

Is Lululemon Sustainable? Lululemon Sustainability Analysis

Discover Lululemon’s sustainability journey, from reducing water usage to innovating recycled materials. Explore their ambitious goals, challenges, and progress towards becoming a truly circular brand. Learn how they’re tackling environmental impact and inspiring others to do the same.

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28 September 2024 28 September 2024
Illustration of a woman in a yoga pose wearing stylish athleisure, representing the active and aspirational lifestyle of Lululemon's target market
Branding

Lululemon Target Market and Customer Base

Discover how Lululemon, a billion-dollar empire, has mastered the art of targeting high-income consumers obsessed with fitness and wellness. Learn about their specific demographics, psychographics, and marketing strategies, including community building, influencer marketing, and premium pricing. Explore how they’ve expanded their reach to include men’s wear and embraced sustainability initiatives. Get insights into their successful brand building and learn how to apply these strategies to your own business.

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22 September 2024 22 September 2024
Roller coaster ascending against a vivid sky, symbolizing the highs and challenges of starting a new business
Business

Will My Startup Succeed or Fail

Launching a startup in 2024? Learn why most startups fail and how to increase your chances of success. Discover key strategies for validating your idea, building a strong team, and mastering your niche. Embrace failure as a learning opportunity and find out how to stay lean and mean while navigating the competitive startup landscape.

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2 September 2024 11 December 2024
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