Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

13 min read
26 May 2025

Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences

Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model, challenges, and key takeaways for entrepreneurs. Explore their innovative features, market analysis, and lessons learned from their closure.

15 min read
22 May 2025

Chums’ Case Study – The Difficult Path of Revolutionizing Social Shopping

Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from intense competition to user acquisition hurdles, and gain valuable insights into why startups fail. Explore their innovative approach, funding milestones, and key takeaways for entrepreneurs.

16 min read
7 May 2025

Tomato AI – A Startup Case Study: Real-Time Accent Softening with a Twist

Discover how Tomato AI is revolutionizing call center communication with real-time accent softening technology. This SaaS startup leverages AI to enhance voice clarity, improve customer satisfaction, and expand hiring pools. Learn about their business model, market landscape, and key takeaways for entrepreneurs.

14 min read
5 May 2025

Sojo Startup Case Study – “Amenities on Autopilot”

Sojo is a startup revolutionizing vacation rental amenity management. Discover how they automate ordering, storage, and delivery, saving time and improving guest experiences. Learn about their business model, growth milestones, and key takeaways for entrepreneurs.

17 min read
2 May 2025

Birdie Startup Case Study: Streamlining Homecare with Technology

Birdie is a UK-based health tech startup revolutionizing homecare with its data-driven platform. Learn how Birdie streamlines operations, improves care quality, and helps agencies achieve financial sustainability. This case study explores their business model, growth milestones, and key takeaways for entrepreneurs.

16 min read
30 April 2025

Domestika – A Startup Case Study: Ignite Creative Learning

Discover how Domestika, an online learning platform for creative professionals, built a thriving community and achieved unicorn status. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

21 min read
28 April 2025

Cobalt: A Startup Case Study – Securing the Digital World

Discover how Cobalt, a cybersecurity startup, revolutionized penetration testing with its Pentest as a Service (PtaaS) model. Learn about their innovative approach, growth milestones, market analysis, and key takeaways for entrepreneurs. Explore the challenges and future plans of this successful company.

19 min read
25 April 2025

Calixa: A Startup Case Study – Challenges in Capturing Market Share in a Competitive CRM Landscape

Calixa, a startup aiming to revolutionize SaaS customer operations, faced challenges capturing market share in a competitive CRM landscape. Despite securing $16.3 million in funding, the company struggled to gain traction and discontinued services in 2024. This case study analyzes Calixa's business model, growth strategies, and key takeaways for entrepreneurs.

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