Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

14 min read
5 May 2025

Sojo Startup Case Study – “Amenities on Autopilot”

Sojo is a startup revolutionizing vacation rental amenity management. Discover how they automate ordering, storage, and delivery, saving time and improving guest experiences. Learn about their business model, growth milestones, and key takeaways for entrepreneurs.

17 min read
2 May 2025

Birdie Startup Case Study: Streamlining Homecare with Technology

Birdie is a UK-based health tech startup revolutionizing homecare with its data-driven platform. Learn how Birdie streamlines operations, improves care quality, and helps agencies achieve financial sustainability. This case study explores their business model, growth milestones, and key takeaways for entrepreneurs.

16 min read
30 April 2025

Domestika – A Startup Case Study: Ignite Creative Learning

Discover how Domestika, an online learning platform for creative professionals, built a thriving community and achieved unicorn status. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

21 min read
28 April 2025

Cobalt: A Startup Case Study – Securing the Digital World

Discover how Cobalt, a cybersecurity startup, revolutionized penetration testing with its Pentest as a Service (PtaaS) model. Learn about their innovative approach, growth milestones, market analysis, and key takeaways for entrepreneurs. Explore the challenges and future plans of this successful company.

19 min read
25 April 2025

Calixa: A Startup Case Study – Challenges in Capturing Market Share in a Competitive CRM Landscape

Calixa, a startup aiming to revolutionize SaaS customer operations, faced challenges capturing market share in a competitive CRM landscape. Despite securing $16.3 million in funding, the company struggled to gain traction and discontinued services in 2024. This case study analyzes Calixa's business model, growth strategies, and key takeaways for entrepreneurs.

14 min read
23 April 2025

Clutch: Insights into Startup Sustainability – A Student Creator Marketplace

Learn from the rise and fall of Clutch, a student creator marketplace. This case study explores their business model, growth milestones, and key takeaways for entrepreneurs. Discover how they navigated challenges, secured funding, and ultimately chose acquisition for strategic growth. Gain insights into market competition, leadership transitions, and the importance of adapting to industry shifts.

15 min read
15 April 2025

Going: A 2015 Startup Case Study – A Catchy Look at Spontaneous Travel

Discover how Going, a travel startup, disrupted the industry with its unique approach to finding spontaneous flight deals. Learn about their Tinder-like interface, curated travel experiences, and subscription model. This case study explores Going's growth, marketing strategies, and key takeaways for entrepreneurs.

16 min read
11 April 2025

DUOS: A Startup Case Study – Empowering Senior Care Through Genuine Connections

Discover how DUOS, an AI-powered healthcare technology company, is revolutionizing senior care by combining genuine human connections with innovative technology. Learn about their business model, market drivers, unique value propositions, and growth milestones. This case study explores DUOS's journey, challenges, and future plans, offering valuable insights for entrepreneurs.

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