Pricing

Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.

8 min read
18 April 2022

Price Skimming Strategy and Its Advantages

Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.

17 min read
25 February 2022

What is a Price? – Definition of Prices and Role of Prices in Marketing

Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.

10 min read
24 August 2020

In-Depth Analysis of Product Mix Pricing Strategies

The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.

11 min read
2 September 2018

A Comprehensive Overview of Pricing Strategies

The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.

5 min read
21 July 2018

Role of Reference Prices in Pricing Decisions – Reference-based Pricing

Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.

8 min read
8 July 2018

Value-based Market Segmentation – Dividing the Market into Value Categories

Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.

7 min read
1 July 2018

Estimating Differentiation Value – Measuring Monetary and Psychological Value

Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.

5 min read
27 June 2018

Economic Value Estimation – How to estimate Economic Value?

Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing

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