Explore various pricing strategies, including cost-based pricing, value-based pricing, and competition-based pricing, to determine the best approach for your products or services.
Learn from Starbucks’ supply chain journey! Discover how they tackled challenges like overexpansion, ethical sourcing, and new product launches. Get insights on collaboration, technology, and sustainable practices for your small business.
Picture this: you are a business owner, lying awake at night, racking your brain for the best ways to get people talking about your brand.
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
The Profit Maximizer
Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
The Profitability Perspective
Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
Unlock Profit with Value-Based Segmentation
Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.
