Put your consumers first! Learn about customer needs, behaviors, and how to build strong customer relationships that drive loyalty and business success.
Shopping for Value
Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
Understand Pricing Psychology
Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
The Service Challenge
Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
Unlock the Secrets of Buyer Behavior
Ever wonder why people buy what they buy? It’s all about the “buyer’s black box.” Learn how culture, social groups, personality, and psychology influence purchasing decisions. Master these concepts and your marketing will hit the bullseye!
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
The Roadmap to Marketing Success
Ready to turn ideas into profits? Discover the marketing process! Learn how to understand customers, create compelling offerings, and build lasting relationships that drive sales.
Beyond the Number of Customers
Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
