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Segue Startup Case Study: A Construction Sharing Marketplace
Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key…
Put your consumers first! Learn about customer needs, behaviors, and how to build strong customer relationships that drive loyalty and business success.
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
6 min read
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
5 min read
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
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The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
17 min read
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
11 min read
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
13 min read
Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key…
16 min read
Discover how CookUnity disrupted the meal delivery market! This case study explores their chef-driven model, growth strategies, and key milestones.…
19 min read
Discover how Galley Solutions is revolutionizing restaurant kitchens with its Culinary Resource Planning (CRP) platform. Learn how this startup helps…
17 min read
Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…
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