Get a handle on the fundamental principles of running a business, from understanding different business structures to navigating legal considerations and achieving growth.
In industrial markets, intermediaries may be the key factor in the success or failure of a company. What are the functions of distributors? What roles do they play for manufacturers and consumers?
Discover the M.A.S.A. rule for evaluating market segments. Learn how to identify segments that are measurable, accessible, substantial, and actionable to ensure profitability.
Strategic Expansion
Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
Explore the evolution of marketing philosophies, from the production-focused approach to the customer-centric and societal marketing concepts. Understand how these orientations shape marketing strategies.
Beyond the Number of Customers
Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
