Create a brand that stands out! Learn how to develop a strong brand identity, position yourself effectively in the market, and build lasting customer loyalty.
14 min read
Don't let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.
12 min read
Discover how Hallow, a Catholic prayer and meditation app, has achieved remarkable success by leveraging a subscription-based model and innovative marketing strategies. Learn about their target market, competitive landscape, and key metrics for growth.
13 min read
Discover the power of societal marketing, where businesses align their brand with social causes to win hearts and wallets. Learn how to implement this strategy, understand its benefits, and avoid common pitfalls. This article explores the key pillars of societal marketing: social responsibility, sustainability, and ethics.
15 min read
Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.
22 min read
Learn how to choose a memorable brand name and create a visual identity that reflects your brand's essence. Oh, and how I created Eightception brand.
25 min read
Discover how Kroger, a grocery giant, tackles supply chain issues, labor shortages, and private label challenges. Learn from their strategies on automation, private label branding, and sustainability initiatives to improve your own business.
53 min read
Uncover the secrets behind Chick-fil-A's remarkable success. Learn how their strategic marketing mix, including product, price, place, and promotion, has propelled them to the top of the fast-food industry. Discover their unique positioning strategy, emphasizing quality, customer service, and community involvement, and how they've built a loyal customer base.
7 min read
Discover how successful bloggers like MrBeast, Nykaa, and Glossier turned their blogs into booming businesses by selling their own products. Learn how to leverage your blog's audience to monetize your expertise and create a profitable brand.
19 min read
Discover how UnitedMasters empowers independent artists by providing music distribution, brand partnerships, and artist development tools. Learn about their business…
13 min read
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
15 min read
Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
11 min read
Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
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