Understand the concept of customer value and how to create products and services that deliver superior value to your target audience.
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
What is Product Quality? It Depends on Your Perspective
Quality isn’t just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
Understand Pricing Psychology
Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
Customer value-based pricing is considered to be the best pricing strategy… When a customer buys a product, he exchanges something of value (the price) to get something of value in return (the benefits of having or using the product or service).
The Roadmap to Marketing Success
Ready to turn ideas into profits? Discover the marketing process! Learn how to understand customers, create compelling offerings, and build lasting relationships that drive sales.
