Understand the concept of customer value and how to create products and services that deliver superior value to your target audience.
What is Product Quality? It Depends on Your Perspective
Quality isn’t just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
Customer value-based pricing is considered to be the best pricing strategy… When a customer buys a product, he exchanges something of value (the price) to get something of value in return (the benefits of having or using the product or service).
Pricing for Profitability
Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.
The Roadmap to Marketing Success
Ready to turn ideas into profits? Discover the marketing process! Learn how to understand customers, create compelling offerings, and build lasting relationships that drive sales.
