Understand the concept of customer value and how to create products and services that deliver superior value to your target audience.
10 min read
Discover how McDonald's value chain strategy drives success and learn how to apply these principles to your small business. From supplier relationships to technology integration, unlock the secrets to boosting profitability and customer satisfaction.
11 min read
A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.
8 min read
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
17 min read
Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
10 min read
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
11 min read
Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
5 min read
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
18 min read
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
10 min read
We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies.…
15 min read
Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing…
13 min read
Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real…
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