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USP

Craft a compelling USP that sets your brand apart from the competition and answers the question: "Why should customers choose you?"

7 min read
1 July 2018

Estimating Differentiation Value – Measuring Monetary and Psychological Value

Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.
12 min read
16 June 2015

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Master Your Brand: Essential Branding Decisions for Success Take control of your brand's future. This guide covers crucial branding decisions, including brand positioning, name selection, target market definition, and strategies for building brand awareness and equity.
12 min read
13 April 2015

Differentiation – Set apart the Company, Brand and Product

In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.
4 min read
9 April 2015

Differentiation and Positioning

Differentiation and Positioning are strongly related and depend on each other. Through the differentiation we can achieve the desired position in customers’ minds.
10 min read
9 February 2015

The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.

Recent articles

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Dopt Startup Case Study: A Deep Dive into Onboarding Innovation

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Two Founders, One Question: What Does Clarity in Business Actually Mean?

Is your entrepreneurial journey truly yours? Discover the power of self-discovery and clarity in business. Learn how to align your…
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Startup Team Building: Abuse My ‘Serial Entrepreneur’ Framework

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17 min read
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Trust Performance: A Startup Case Study – Shifting the Paradigm of Mountain Bike Suspension

Explore Trust Performance's innovative cycling tech and multi-link suspension. This startup case study reveals entrepreneurial lessons, startup challenges, and the…

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