Targeting

Reach the right customers! Learn about market targeting strategies, segmentation, and how to tailor your marketing for maximum impact.

12 min read
2 November 2025

The 3 Paid Social Media Strategies That Are CRUSHING It In 2025

Paid ads feel like gambling, but they don't have to be. Learn to build a self-liquidating offer funnel that pays for itself. This guide covers creating a low-ticket offer, high converting landing page design, and specific YouTube and Instagram ads strategy to attract buyers.

13 min read
2 October 2025

How to Use Content Marketing to Attract Clients (Even Without a Big Budget)

Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real business results. Learn the types of content marketing that attract buyers, not just buddies, and see the benefits for your small business.

11 min read
2 October 2025

How to Use Inbound Marketing to Get Customers Without Cold Pitching In 2025

Move beyond one-time sales with a powerful relationship and inbound marketing strategy. This guide details the benefits of relationship marketing, contrasting inbound vs outbound marketing to help you build lasting customer loyalty, improve retention, and achieve sustainable growth through valuable content.

8 min read
25 April 2025

Personalization Tactics for Outreach That Don’t Sound Like AI Spam

Stop sending robotic emails! Learn how to personalize your outreach for better engagement and conversions. This guide provides simple tactics to create authentic, human-sounding emails that build trust and boost your reply rates.

8 min read
17 March 2025

Video Advertising: How to Maximize ROI on Campaigns

Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions, and maximize your return on investment. Discover best practices, video formats, and optimization tips to elevate your video marketing game.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

9 min read
18 December 2024

A B2B SaaS Marketing Guide To Noticed in Competitive SaaS Arenas

Standing out in the crowded SaaS market requires a strategic approach. Learn how to analyze competitors, listen to your customers, validate product ideas, and niche down to gain a competitive edge. Discover how to leverage technology, create a sustainable product strategy, and maintain business flexibility to achieve lasting success.

10 min read
22 September 2024

Social Media Marketing For Small Business: Choosing the Right Platform

Choosing the right social media platforms for your business is crucial for success. Learn about popular platforms like Facebook, Pinterest, Instagram, X, YouTube, Reddit, LinkedIn, and TikTok, their strengths, audiences, and posting norms. Discover how to measure your social media marketing success with key performance indicators (KPIs) and refine your strategy for optimal results.

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