Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

16 min read
14 February 2025

The Buyer Black Box: Creating Buyer Personas

Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.

17 min read
13 February 2025

The 7Ps of The Marketing Mix (And How To Use Them)

What good is the best product in the world if no one knows about it? Focus on how the 7Ps of marketing mix work in tandem.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

22 min read
25 January 2025

Building a Brand as a Startup: Strategies to Make Your Business Unforgettable

Learn how to choose a memorable brand name and create a visual identity that reflects your brand's essence. Oh, and how I created Eightception brand.

13 min read
13 January 2025

How To Find the Best Types of Business Structures for YOU

Choosing the right legal structure for your startup is crucial for growth and attracting investment. This article explores different business entities like sole proprietorships, LLCs, partnerships, C-corporations, and S-corporations, explaining their advantages and disadvantages. Learn about SPACs and SPVs, and understand how to minimize risk for investors.

25 min read
5 January 2025

Resolving Supply Chain Issues with Kroger’s Strategies: Tips to Avoid Common Pitfalls

Discover how Kroger, a grocery giant, tackles supply chain issues, labor shortages, and private label challenges. Learn from their strategies on automation, private label branding, and sustainability initiatives to improve your own business.

20 min read
5 January 2025

Experiences From Tesco’s Supply That Small Business Owners Can Apply

Learn how Tesco, a global retail giant, tackles supply chain challenges and adapts to evolving consumer preferences. Discover strategies for sustainability, labor management, and online shopping that small businesses can apply to improve efficiency and customer satisfaction.

21 min read
29 December 2024

Why Vertical Integration Worked for Tesla (And Why It Might Not Work for You)

Discover how Tesla's vertical integration strategy has driven its success, from cost control and innovation to efficiency and competitive advantage. Learn the benefits and challenges of this approach and whether it's right for your business.

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