Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.
Discover the key distinctions between marketing and communications. Learn how these functions shape customer relationships and explore exciting career opportunities in both fields.
Mixed branding is effective as it combines the positive elements of multiple brands to increase the influence of both companies through one planned marketing strategy…This makes mixed branding an effective strategy for brands looking to navigate new target audiences.
The Smart Way to Target Your Customers: Master Marketing Strategies.
Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect fit for your business goals!
Explore the power of family branding: a powerful strategy for launching new products under an established brand. Learn its benefits, risks, and how to develop a winning approach.
Promotion in Action
Discover specific promotion tactics: advertising, sales promotions, and digital promotion. Learn how to implement them effectively.
Discover the distinctions between marketing and public relations (PR). Learn how they shape brand image, customer outreach, and crisis response for successful business strategies.
If you’re someone that’s offering some type of service as part of your business…it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.
Experiential marketing, or engagement marketing, is a marketing strategy that becomes increasingly popular. By directly engaging consumers and having them participate in the brand experience.
Discover sustainable marketing, the strategy of promoting socially and environmentally responsible practices. Learn why it matters and how to implement it effectively.
Branding is one of the key concepts in marketing. A crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many different branding strategies to choose from, it can be tough to figure out which ones are right for your company.
