Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.
15 min read
Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing on understanding the buyer's journey, building a funnel that converts, and budgeting strategically for real growth. Win more customers and spend smarter.
13 min read
Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real business results. Learn the types of content marketing that attract buyers, not just buddies, and see the benefits for your small business.
12 min read
Move beyond logos to build a memorable brand identity. This guide details a complete brand development strategy for startups, covering competitor analysis, brand positioning, and crafting a story that showcases the core values of a brand to build lasting trust with your audience.
13 min read
Stop guessing your prices. This guide reframes your entire product pricing strategy, moving beyond simple cost-based pricing methods. Learn a value-based pricing strategy to attract better clients, justify premium prices, and master your new product launch strategy for maximum profit and growth.
11 min read
Move beyond one-time sales with a powerful relationship and inbound marketing strategy. This guide details the benefits of relationship marketing, contrasting inbound vs outbound marketing to help you build lasting customer loyalty, improve retention, and achieve sustainable growth through valuable content.
16 min read
Explore how EquityBee is revolutionizing pre-IPO investing by solving stock option liquidity issues. This case study details their unique equity crowdfunding model, which empowers employees to exercise their employee stock options and offers investors unique alternative investment opportunities.
16 min read
Discover how Valence, an AI-powered leadership platform, helps Fortune 500 companies like Coca-Cola and Experian enhance team performance. Explore their innovative approach to scalable leadership development and data-driven insights.
13 min read
Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key takeaways for startups in niche industries.
14 min read
Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid…
16 min read
Origin Financial's case study reveals how its B2B2C fintech business model tackles employee financial stress. Discover how this all-in-one personal…
20 min read
Oliver Space, a promising furniture rental startup, aimed to disrupt the market with a circular economy model. This case study…
22 min read
Discover how Route App Inc. transformed the post-purchase journey with innovative e-commerce solutions. This case study explores their b2b2c business…
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