18 min read
Female Invest: A Startup Case Study – Empowering Women in Finance
Discover the inspiring story of Female Invest, a platform empowering women in finance through education and community. Learn how they…
Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.
6 min read
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
6 min read
Discover the critical factors to consider when expanding services internationally. Explore the impact of location, culture, technology, and the balance between standardization and customization.
5 min read
A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers, and nichers – and how to use this knowledge to your advantage.
4 min read
Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
5 min read
Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!
4 min read
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
4 min read
Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
18 min read
Discover the inspiring story of Female Invest, a platform empowering women in finance through education and community. Learn how they…
15 min read
Discover how Going, a travel startup, disrupted the industry with its unique approach to finding spontaneous flight deals. Learn about…
16 min read
Discover how DUOS, an AI-powered healthcare technology company, is revolutionizing senior care by combining genuine human connections with innovative technology.…
25 min read
Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn…
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