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Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

10 min read
24 August 2020

In-Depth Analysis of Product Mix Pricing Strategies

The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
6 min read
21 November 2019

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
10 min read
15 August 2019

Seven Functions of Marketing: Beyond Ads

Marketing: It's Not Just About Ads! Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
6 min read
19 February 2019

Cultural Differences in Marketing – What Businesses Need To Consider In International Markets

Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
4 min read
23 January 2019

How will Marketing change in the Future? – Major Changes ahead?

While marketing literature is largely concerned with optimal marketing techniques and strategies, little focus is on potential shifts in marketing ahead. How will marketing change in the future?
3 min read
28 October 2018

Differences between Non-Profit Marketing and For-Profit Marketing

Discover the distinctions between non-profit and for-profit marketing strategies. Learn how USPs, target audiences, and stakeholder management differ in these sectors.
11 min read
2 September 2018

A Comprehensive Overview of Pricing Strategies

The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
5 min read
21 July 2018

Role of Reference Prices in Pricing Decisions – Reference-based Pricing

Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.

Recent articles

19 min read
16 June 2025

Consensus – A Startup Case Study: Revolutionizing B2B Product Demos

Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
13 June 2025

How to Scale (or Grow) Your Business – and what’s the difference?

Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
9 min read
13 June 2025

B2B Businesses, Products & Sales: Strategic Insights

Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and…
18 min read
12 June 2025

Amada Senior Care Startup Case Study: Bringing Standardization to Elderly Care

Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and…

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