Strategy

Develop a winning plan! Learn about different marketing and business strategies, from market penetration and product development to branding and pricing.

10 min read
26 September 2022

Targeting Strategies for Startups: What Works and What to Avoid

The Smart Way to Target Your Customers: Master Marketing Strategies. Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect fit for your business goals!

14 min read
12 September 2022

Family Branding – How to Design Multi-Product Branding Strategies

Explore the power of family branding: a powerful strategy for launching new products under an established brand. Learn its benefits, risks, and how to develop a winning approach.

8 min read
22 August 2022

Marketing vs PR: Which One Do You Need?

Discover the distinctions between marketing and public relations (PR). Learn how they shape brand image, customer outreach, and crisis response for successful business strategies.

10 min read
6 July 2022

The Key Features of Services and How to Deploy Them to Achieve Business Success

If you’re someone that’s offering some type of service as part of your business...it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.

13 min read
26 June 2022

Experiential Marketing – Definition, Examples and Guide to Experiential Marketing

Experiential marketing, or engagement marketing, is a marketing strategy that becomes increasingly popular. By directly engaging consumers and having them participate in the brand experience.

12 min read
16 June 2022

What is Sustainable Marketing? – Definition and Implementation of Sustainable Marketing

Discover sustainable marketing, the strategy of promoting socially and environmentally responsible practices. Learn why it matters and how to implement it effectively.

12 min read
8 May 2022

Branding Strategies – What are the Best Branding Strategies in Marketing?

Branding is one of the key concepts in marketing. A crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many different branding strategies to choose from, it can be tough to figure out which ones are right for your company.

13 min read
1 May 2022

Penetration Pricing – How does Penetration Pricing Work and When to use it?

Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.

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