Boost your business profitability! Learn how to identify lucrative customer segments and build stronger customer relationships for long-term success.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
The Profit Maximizer
Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
Discover the M.A.S.A. rule for evaluating market segments. Learn how to identify segments that are measurable, accessible, substantial, and actionable to ensure profitability.
Beyond the Number of Customers
Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
