Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
What is Product Quality? It Depends on Your Perspective
Quality isn’t just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
The Strategic Roadmap
Focus on the big picture of how marketing changes over a product’s life. Emphasize the proactive approach needed to keep a product successful.
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
Shopping for Value
Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods… The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
The Transformation of Products
Focus on entering goods. Explore how these become embedded in other products, influencing their final form and function.
The new products process is the path that a new product takes from idea to the time of launch and beyond… The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
