Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods… The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
The Transformation of Products
Focus on entering goods. Explore how these become embedded in other products, influencing their final form and function.
The new products process is the path that a new product takes from idea to the time of launch and beyond… The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
What is “New”?
Explore the wide spectrum of what constitutes a “new product.” Understand the range from revolutionary inventions to subtle repositioning.
The Product Itself Matters
Focus on the five key product characteristics and how they influence consumer decisions.
The Product Lifecycle Roadmap
Understand the distinct stages of a product’s lifecycle and learn how to optimize your marketing strategy throughout each phase.
The Product Journey
Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
A product line is a group of products that are closely related… Each product line requires separate product line decisions… The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
Perfecting Your Product: Key Decisions for Success
You have an idea, now how do you turn it into a market hit? Explore the critical choices you’ll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
