Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
5 min read
What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
4 min read
The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
11 min read
The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
6 min read
The Product Journey Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
5 min read
A product line is a group of products that are closely related... Each product line requires separate product line decisions... The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
12 min read
Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
10 min read
Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.
18 min read
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
10 min read
We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies.…
15 min read
Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing…
13 min read
Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real…
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