Learn
Learn

Product

Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.

12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
11 min read
2 July 2015

Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage

The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
6 min read
30 June 2015

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

The Product Journey Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
5 min read
26 May 2015

Product Line Decisions – Building a Product Line

A product line is a group of products that are closely related... Each product line requires separate product line decisions... The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
12 min read
13 May 2015

A Guide to Individual Product Decisions: What to Build and Why

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
12 min read
1 January 1970

The Smart Shift Towards Sustainable Marketing

Discover the power of sustainable marketing and how to integrate it into your business goals. Learn how to create authentic eco-friendly campaigns that resonate with consumers and drive profits. Explore the psychology of eco-conscious shoppers and the importance of ethical practices.
10 min read
1 January 1970

Marketing, Advertising, And Promotion: Looking Beyond The Jargon

Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.

Recent articles

13 min read
28 August 2025

Segue Startup Case Study: A Construction Sharing Marketplace

Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key…
16 min read
25 August 2025

CookUnity Startup Case Study: Chef-Prepared Meals with a Twist

Discover how CookUnity disrupted the meal delivery market! This case study explores their chef-driven model, growth strategies, and key milestones.…
19 min read
21 August 2025

Galley Solutions Startup Case Study – Streamlining Restaurant Kitchens

Discover how Galley Solutions is revolutionizing restaurant kitchens with its Culinary Resource Planning (CRP) platform. Learn how this startup helps…
17 min read
18 August 2025

Blind Startup Case Study: Empowering Anonymous Workplace Conversations

Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.

    Hey there! 👋 Just curious…

    We’d love to tailor your experience — which of these best describes you?